Content repurposing is the practice of reusing some elements of existing content to make new or refreshed content without creating brand-new content. Repurposed content is typically transformed into a new format (for example, turning a blog post into an infographic), or by re-using an old blog post by changing some elements for a future post. This is a great way to keep a full social post calendar without trying to come up with new content constantly. I have had great success doing this on nearly every social platform.
Examples from Easter (Ostara) posts:
Why you should reuse your content
Let's face it, creating social media content can be exhausting. I have talked to so many entrepreneurs that burnt out, I have lost count. Content repurposing is a great way to save some time, so you can focus on other things, like getting some much-needed rest.
Changing elements in your old blog posts
When repurposing posts, you can:
Duplicate an old blog post
Change the title to something relevant
Remove non-relevant or outdated information
Add a bit of new information
Upload different images or GIFs
Embed videos and music
Create a podcast from a popular post
Examples of minimal repurposing:
Here is an example of repurposed content with very few changes. If you post fairly regularly, I recommend posting content like this no less than two months apart. This will keep the aesthetic of your blog and social media looking clean & organized. This method works really well for recipes, such as; 'Best Turkey Recipe for Christmas Dinner' or 'Festive Feasts of the Year.'
Do you have any social media graphics, blog posts etc. that performed really well in the past? Use them again! You don't have to necessarily change anything. Especially quote posts, people love them, and they can be used over and over again.
Overwhelmed? Lost? I can help! If you are not feeling up to the task to create new social content or repurpose old, it may be time to outsource. I offer a one-time discounted, test package for new clients, so that you can check out my services for one week without committing to a longer term. This helps to make sure that we are a good fit, and gives you time to decide if you are ready to hire a Social Media Manager/Virtual Assistant.
You can message me or book a quick call with me here.